Deep Earth Podcast
So the big question is: How do jewelers grow their revenue, maintain their margins, create an unforgettable brand, and keep their VIP customers coming back for the rest of their lives?
Google Ads vs Facebook Ads for Jewelry Stores: How to Split Your Budget
In this episode of the Deep Earth Marketing podcast, Tim Holland breaks down the eternal debate for independent jewelers: how to properly split a paid advertising budget between Google Ads and Meta Ads. Instead of treating them as competitors, Tim explains how Google captures existing search demand ...
Holiday Facebook Ads for Jewelry Stores: A Week-by-Week Plan
In this episode, Tim Holland, CEO of Deep Earth Marketing, breaks down a proven week-by-week holiday Facebook and Instagram ad strategy tailored specifically for independent jewelry store owners. Learn how to stop wasting money on late-season cold traffic and instead build a warm, eager audience sta...
Jewelry Store Email Deliverability for the Holidays
In this episode, Tim Holland, CEO of Deep Earth Marketing, dives into the critical topic of email deliverability for independent jewelers heading into the holiday season. With major inbox providers like Gmail, Yahoo, and Microsoft tightening their authentication and spam rules, holiday email campaig...
Marketing Your Jewelry Store to Holiday Gift Buyers
In this episode, Tim Holland, CEO of Deep Earth Marketing, breaks down practical holiday marketing strategies specifically for independent jewelers. Learn how to connect with anxious first-time gift buyers by shifting your ads to answer real questions, building curated price-band gift guides, removi...
The 98% Open Rate: Why SMS Marketing Is the Untapped Goldmine for Independent Jewelers
In this episode of the Deep Earth Marketing podcast, Tim Holland breaks down why SMS marketing is the ultimate untapped goldmine for independent jewelers. Discover why traditional email isn't enough anymore, how text messaging boasts an incredible ninety-eight percent open rate, and what real-world ...